# Blockgraph


> Privacy-focused data collaboration platform enabling precise, locally grounded TV advertising using household identity, customer data, and real-world proximity intelligence.


Blockgraph is owned by Comcast NBCUniversal, Charter Communications Inc., and Paramount. Headquartered in New York, NY, the company operates a peer-to-peer platform that connects advertisers, agencies, publishers, and distributors to plan, activate, and measure TV campaigns using deterministic household-level data without relying on third-party cookies.


## Solutions


- [Blockgraph OnDemand](https://www.blockgraph.co/ondemand): Self-serve platform enabling local, regional, and national advertisers to upload customer data or define geographic audiences (ZIP codes, proximity to stores, electoral districts), activate across participating TV partners, and measure outcomes like sales, visits, and appointments
- [Instant Audiences](https://www.blockgraph.co/ondemand/instant-audiences): AI-powered audience creation tool that translates natural language descriptions into campaign-ready household audiences informed by neighborhood context and store proximity, ready for activation in minutes


## Capabilities


- [Household Identity](https://www.blockgraph.co/capabilities/household-identity): Privacy-safe household foundation enabling first-party data and proximity intelligence to be applied across participating TV partners while maintaining deterministic household-level accuracy
- [Audience Targeting](https://www.blockgraph.co/capabilities/audience-targeting): Build household-level TV audiences from CRM files, loyalty data, geographic boundaries (ZIP/ZIP+4, cities, states), custom service areas, or store trade areas and activate across participating TV distributors and publishers
- [Proximity Intelligence](https://www.blockgraph.co/capabilities/proximity-intelligence): Align TV campaigns with store locations and service areas by defining audiences within selected radii of physical locations, informed by surrounding neighborhood demographics and purchasing behavior
- [Campaign Measurement](https://www.blockgraph.co/capabilities/campaign-measurement): Connect ad exposure to real-world outcomes by evaluating whether households exposed to campaigns later generated sales, store visits, appointments, or other measurable business results through sales matchback analysis
- [Blockgraph Platform](https://www.blockgraph.co/platform): Infrastructure connecting planning systems, media partners, and reporting tools through automation, integration, API access, and participant-defined access controls that determine how data may be used and delivered


## Key Concepts


- [Geography as Strategy](https://www.blockgraph.co/geography-as-strategy): Approach using operational footprint, proximity to physical locations, and neighborhood context to determine which households are included in TV audiences, aligning campaigns with where businesses compete and customers can act
- [Audience Creation Reimagined](https://www.blockgraph.co/audience-creation-reimagined): Shift from selecting predefined demographic segments to building audiences directly from households meeting specific business conditions like customer relationships, geographic markets, or real-world proximity to stores
- [From Exposures to Outcomes](https://www.blockgraph.co/from-exposures-to-outcomes): Evolution in TV measurement from evaluating reach, frequency, and impressions to connecting ad exposure with measurable business activity such as purchases, store visits, and customer growth


## Industries Served


- [QSR & Restaurants](https://www.blockgraph.co/industries/qsr-restaurants): Target households within store trade areas, reconnect with loyalty members and app users, track store traffic and sales to drive location-level performance
- Retail & Consumer Goods: Concentrate campaigns around store networks and measure sales lift
- Automotive: Align campaigns with dealership territories and sales areas
- Home Services: Focus on neighborhoods within service radius with older housing stock and project activity
- Political: Target electoral districts, legislative boundaries, and voter files with near real-time activation capabilities for midterm and election cycles


## Company Information


- [About Blockgraph](https://www.blockgraph.co/about-us): Founded and backed by the TV industry to make TV advertising accurate, local, and accountable by connecting real households, real neighborhoods, and real outcomes across the TV ecosystem at local, regional, and national scale
- [Security](https://www.blockgraph.co/platform/security): SOC 2 certified platform built with data protection, privacy controls, consent management, compliance oversight, layered security architecture, and established response processes as foundational principles
- [Contact](https://www.blockgraph.co/contact): Contact page with email at contact@blockgraph.co and inquiry forms for sales, partnerships, and general questions
- [Demo Request](https://www.blockgraph.co/demo): Request a demonstration to see how real-world TV advertising works within the Blockgraph platform and how customer data, geographic inputs, and campaign measurement operate on a shared household foundation
- [Newsroom](https://www.blockgraph.co/newsroom): Company announcements, press releases, insights, and industry perspectives including political advertising capabilities launched March 2026 for faster custom audience targeting across TV, Collaborative Insights and Geo-Based Audiences launched July 2025, and Instant Audiences unveiled October 2025


## Optional


- [Terms of Use](https://www.blockgraph.co/terms-of-use): Legal terms governing access to and use of the Blockgraph website, last updated January 20, 2021, setting forth user obligations, intellectual property ownership, restrictions on site use, and limitation of liability
- [Privacy Policy](https://www.blockgraph.co/privacy): Website privacy policy effective January 21, 2021, describing practices for collecting, using, and disclosing personal data collected on the site, with contact information collection limited to potential clients and job applicants


Last updated: Tuesday, April 21, 2026