Blockgraph and NBCUniversal today announced a new partnership to optimize first-party data activation for the media and entertainment industry.
The collaboration looks to bring efficiency, fidelity and safety to the ever-changing TV landscape
“The purpose of thinking about the future is not to predict it but to raise people’s hopes." -Freeman Dyson
The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape
Watch a replay of the TVOT Live! 2022 panel session "Advanced Ad Targeting and Data"
Blockgraph CRO Aleck Schleider joins industry colleagues to discuss data-driven ad targeting across convergent TV.