June 9, 2021
Scott Collins has found life beyond “The Walking Dead.”
Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.
May 27, 2021
The move would streamline advertising across all TV platforms, explains the Blockgraph CEO
May 7, 2021
Blockgraph and The Trade Desk partner to help advertisers activate first-party data and deliver targeted ads across convergent TV platforms.
May 5, 2021
As advertisers increasingly prioritize audience-first media strategies, the cross-platform TV industry is dealing with a “perfect storm” of challenges around identity and privacy. Explore the latest in identity and cookie alternatives, and the growing importance of privacy in an audience-first world.
April 14, 2021
As the TV advertising business races to embrace digital-like tactics, we need to find a way to establish a convergent TV advertising marketplace that works for everybody.
Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal
Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way
Blockgraph CEO, Jason Manningham, will join industry colleagues to discuss how the TV industry can maintain brand safety while achieving better targeting, measurement, attribution and privacy protection.
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
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