March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 20, 2023
What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?
December 18, 2023
The Current spoke with 10 advertising executives about their biggest predictions for the new year.
Getting predictions right in an era where the only constant is rapid change often feels like a fool's errand.
December 13, 2023
Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner
The Blockgraph team had a fantastic evening hosting partners across the entire ecosystem in celebration of Advertising Week New York.