February 26, 2025
Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.
December 13, 2024
In this recap video, Jason revisits his 2024 predictions to explore what happened, what surprised us, and what it all means for the future of ad tech.
November 12, 2024
Michael Guth joins Mike Shields to discuss how small businesses are navigating the CTV landscape.
October 29, 2024
Treon unpacks the unique hurdles that brands face with CTV and shares how they are navigating this evolving space.
October 22, 2024
Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.
October 10, 2024
On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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