November 1, 2022
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement
June 9, 2022
Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning.
April 27, 2022
The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape
January 25, 2022
In this video interview, ViacomCBS' Travis Scoles discusses innovations addressing media fragmentation.
We are rapidly approaching a make-or-break moment for marketers.
New relationship offers accuracy and responsiveness for audience-driven multiscreen TV campaigns