June 30, 2021
TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.
It's done in partnership with Blockgraph and TVSquared
June 9, 2021
Scott Collins has found life beyond “The Walking Dead.”
Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.
May 27, 2021
The move would streamline advertising across all TV platforms, explains the Blockgraph CEO
May 7, 2021
Blockgraph and The Trade Desk partner to help advertisers activate first-party data and deliver targeted ads across convergent TV platforms.
Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns
Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal
Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way
Blockgraph CEO, Jason Manningham, will join industry colleagues to discuss how the TV industry can maintain brand safety while achieving better targeting, measurement, attribution and privacy protection.
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
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