Close to Home: The Trailer Is Here
I’m walking New York City neighborhoods with the people behind local businesses, exploring what makes a block work—and why proximity matters. Watch the trailer now.
Generative Search Has a Blind Spot. Here's What Agencies Need to Fill It.
Generative search is transforming discovery — but it can't see the physical world. Blockgraph CEO Jason Manningham on the gap agencies need to close.
The Closest Household Is the Most Valuable Household
Proximity is one of the most consistent drivers of advertising performance across categories and channels. In a new report from Blockgraph and the 4As, the households closest to your locations are the most likely to convert. Here's the framework for planning around them.
Blockgraph and 4As Validate Proximity as Core Driver of Advertising Performance
Joint report calls on agencies to move beyond audience segments and focus on households most likely to convert based on proximity to real world locations
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