The Blockgraph Platform
Infrastructure for reaching the right households and measuring outcomes—from the living room to the real world.
Advertisers, agencies, and media partners use Blockgraph to build audiences, activate campaigns, and evaluate performance within a common, fully permissioned environment. By connecting systems, automating processes, and enforcing controls, Blockgraph makes reaching the right audiences easy.
Automation
Automations execute recurring processes such as identity refreshes, audience updates, recurring matches, and file exports. All designed to remove the need for manual intervention.
Integration
The platform connects planning systems (CRM, CDP, etc.) to media partners and reporting tools to support audience activation and performance evaluation.
Participants upload data from their systems, distribute audiences for activation, and receive results for analysis within established processes.
API
The API enables teams to manage audiences and transactions programmatically. Teams upload data, initiate transactions, retrieve results, and monitor workflow status through authenticated endpoints.
Access Controls
Participants define how their data may be used and delivered within the platform. They determine whether outputs are available at the encrypted record level for activation or in aggregated form for reporting.
All activity operates within participant-defined parameters.
One Platform. Every Audience. Every Outcome.
Blockgraph connects your systems, automates your processes, and enforces your controls — so you can focus on results, not the technology behind them.