The Blockgraph
Platform

Blockgraph Integrated Platform

An integrated suite of audience, insights, workflow and permissions products, powered by authenticated identity.

We provide the necessary building blocks to create privacy compliant data-driven ad solutions.

How it Works

Blockgraph’s identity layer is generated from one of the industry’s largest sources of fully deterministic cross-platform identity data built exclusively for omnichannel TV and premium video advertising.

STEP 1: INSTALLATION AND NODES
Complete our installation process. With fully automated setup scripts, we can get your Blockgraph node up and running in less than one hour. Not ready to operate your own node? We even offer managed services so you don’t have to lift a finger.

What’s a node? A Blockgraph node is your own dedicated cloud account with all the necessary Blockgraph application, services, and infrastructure to participate.

Upon joining, each new participant will be registered in the Blockgraph central registry allowing you to participate in our network.

Other participants who have joined before you have already uploaded data to their private databases. This data has been cryptographically transformed, assigned BG IDs and added to the shared database.

STEP 2: AUDIENCE DATA
Load your audience data to your private node. Our software takes care of all the encryption, normalization, and security.

Once your data has been encrypted, our software uses encrypted data in order to assign all the necessary Blockgraph IDs for you to work match data and work with your trusted partners.

Limited first party data? You can connect with any identity provider in our network or you can bring yours to the party.

STEP 3: START BUILDING
Setup permissions, connect with partners, and start building the next great cross-channel targeting, measurement or attribution ad product.

How it Works

Blockgraph’s identity layer is generated from one of the industry’s largest sources of fully deterministic cross-platform identity data built exclusively for omnichannel TV and premium video advertising.

1. INSTALLATIONS AND NODES

Blockgraph Platform Step 1 Installation and Nodes

Complete our installation process. With fully automated setup scripts, we can get your Blockgraph node up and running in less than one hour. Not ready to operate your own node? We even offer managed services so you don’t have to lift a finger.

{what’s a node? A Blockgraph node is your own dedicated cloud account with all the necessary Blockgraph application, services, and infrastructure to participate}

Upon joining, each new participant will be registered in the Blockgraph central registry allowing you to participate in our network.

Other participants who have joined before you have already uploaded data to their private databases. This data has been cryptographically transformed, assigned BG IDs and added to the shared database.

2. LOAD AUDIENCE DATA

Blockgraph Platform Step 2 Load Audience Data

Load your audience data to your private node . Our software takes care of all the encryption, normalization, and security.  Once your data has been encrypted, our software compares representations of your data in order to assign all the necessary IDs for you to work match data and work with your trusted partners.

Limited first party data? You can connect with any identity provider in or network or you can bring yours to the party

3. Start Building

Blockgraph Platform Step 3 Start Building

Setup permissions, connect with partners, and start building the next great cross-channel targeting, measurement or attribution ad product.

Platform Components

Managing Data

Blockgraph allows you to load and manage your audience data in a variety of ways through a user interface, integrations or APIs. Our platform allows you to upload and remove user records as needed, refresh device graph data, add delivery and measurement data, load/update/and manage audience segments, and further enforce your company’s data policies using our software.  

And since the data never leaves your Blockgraph node without your permission, you always retain full control.

Identity Infrastructure

By connecting into the Blockgraph ecosystem, participants are able to match data, authenticate users, or share audience segments using common Blockgraph IDs.  

While Blockgraph IDs are critical to ensure connectivity with other participants, we believe that your IDs are your IDs. Our infrastructure supports translation of Blockgraph IDs into any IDs that you or your distribution partners choose for planning, targeting, or measurement applications.

Data Permissions Infrastructure

Blockgraph’s platform is built with security, privacy, and control at its core. Our permissions layer allows each Blockgraph participant to set its own controls over how their data can be used in order to adhere with their data policies and business strategies. This allows participants to provide their partners with data and insights at either the encrypted record level (e.g., IDs for activation) or aggregated and anonymized level (e.g., match counts for a given target segment) for each business function level.  

Blockgraph’s central administrative node then certifies all transactions between participants to enforce participant-set data permissions.

Administration and Usage

Our team works hard to ensure you have all the necessary monitoring, logging, and troubleshooting tools to manage your own node. Furthermore, our platform can help provide you with the necessary data usage ledger for you to account for commercial agreements with partners.

Integration and APIs

Integrations and APIs are at the core of Blockgraph’s platform. Blockgraph can support a variety of integrations with your planning tools, ad servers, CRMs/CDPs/DMPs, programmatic platforms, and consent management platforms. Likewise, our APIs can further help you manage audience and segment data, authenticate audiences, and further automate workflow.

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