Proximity Intelligence
Align TV campaigns with where your business actually operates
Proximity Intelligence builds audiences around your store locations and service areas, informed by the surrounding communities most likely to drive real-world performance. Whether you operate one location or hundreds, campaigns are designed around geographic reality — not just broad market boundaries.
When sales happen store by store, your TV strategy should reflect that.
What You Can Do
Target Around Your Store Locations
Define audiences within a selected radius of your stores or service areas, individually or across multiple locations.
Build Around the Communities You Serve
Use Instant Audiences to generate segments across a single trade area or an entire regional footprint.
Measure Performance at the Local Level
See which stores, markets, and service areas generated real business impact — not just impressions.
Working Within the Platform
Store locations and neighborhood context determine which households are included in a campaign — shaping reach around real-world buying patterns rather than broad market assumptions. Audiences reflect how demand actually varies across neighborhoods, so your reach mirrors your business footprint.
Relevance Leads to Revenue.
Align your campaigns with every location where your business operates.