Household Identity
The privacy-safe foundation for activation-ready TV audiences
Blockgraph's household identity framework is the layer that makes first-party data and proximity actionable across participating TV partners — translating audience strategy into consistent targeting and measurable business impact.
What You Can Do
Turn Real-World Data into TV Audiences
Use customer data or geographic inputs to build household audiences ready for activation.
Activate Securely Across Partners
Audiences reach participating TV partners inside a privacy-safe environment — your data stays protected throughout.
Measure What Your Targeting Actually Drove
Because targeting and measurement share the same household foundation, you can see exactly what your campaigns drove.
Working Within the Platform
Every campaign is built and measured on the same household foundation. Your customer data and geographic inputs become accurate household audiences that drive both activation and performance analysis — so there's a direct line from who you targeted to what it drove.
Make Real-World Data Work on TV.
Turn customer and geographic data into activation-ready audiences built for measurable business impact.