First-Party Data

First-Party Data

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Insight
Insight
August 6, 2024

The Olympics Proved TV’s Not Going Back

Once again, The Olympics has demonstrated the pinnacle of human achievement and the indomitable spirit of athletes who’ve sacrificed so much to compete on the world’s biggest stage.

Convergent TV
First-Party Data
Insight
Press Releases
Featured
 | 
Press Releases
May 15, 2024

tvbeat Adopts Blockgraph To Power Programmatic Execution For Audience-Based Linear TV Advertising

Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future

Company
First-Party Data
Insight
Insight
March 11, 2024

Revolutionizing Connected Home Advertising: How First-Party Data is Pioneering a New Era in Advanced Audience Solutions

Why Comcast’s new Signal Authentication Service is a game changer for TV

First-Party Data
Household Identity
Company
Cross-Platform Measurement
Strategic Audience Development