Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts

New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner

Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.