December 21, 2018
AdExchanger: "Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV"
Blockgraph
Comcast Corporation’s ad division unveiled Blockgraph on Friday, designed to help media owners and advertisers securely share data for addressable TV advertising. Blockgraph is winding down its pilot phase and intends to go live in early 2019.
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March 4, 2021
AdExchanger: "Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions"
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
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Cross-Platform Addressability
October 8, 2025
Blockgraph’s Instant Audiences Offers Relief from Ad Tech Complexity
‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham.
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Convergent TV
Strategic Audience Development
October 8, 2025
Advertisers can now find CTV audiences with a new agentic AI chatbot
A new, agentic AI chatbot is helping advertisers find actionable, targeted audiences on connected TV (CTV) within minutes, cutting out the friction that’s long plagued data collaboration.
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Convergent TV
Strategic Audience Development