May 23, 2019
AdExchanger: "Comcast’s FreeWheel Hires Utpal Kalita As Blockgraph CTO In Blockchain Data Push"
Blockgraph
Comcast’s advertising business is gearing up to run campaigns with Blockgraph, a data-sharing product that uses blockchain technology to allow advertisers to target TV audiences using first-party data.
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March 4, 2021
AdExchanger: "Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions"
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
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Cross-Platform Addressability
October 8, 2025
Blockgraph’s Instant Audiences Offers Relief from Ad Tech Complexity
‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham.
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Convergent TV
Strategic Audience Development
October 8, 2025
Advertisers can now find CTV audiences with a new agentic AI chatbot
A new, agentic AI chatbot is helping advertisers find actionable, targeted audiences on connected TV (CTV) within minutes, cutting out the friction that’s long plagued data collaboration.
Company
Convergent TV
Strategic Audience Development