In the not-to-distant future, blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads and reduce fees paid to intermediaries.
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Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
August 6, 2024
Once again, The Olympics has demonstrated the pinnacle of human achievement and the indomitable spirit of athletes who’ve sacrificed so much to compete on the world’s biggest stage.
July 10, 2024
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.