In the not-to-distant future, blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads and reduce fees paid to intermediaries.
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New Technology Solution Will Facilitate Interoperability Across Identity Solutions for Advertisers, Publishers and TV Distributors
“The purpose of thinking about the future is not to predict it but to raise people’s hopes." -Freeman Dyson
June 8, 2023
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December 21, 2022
2022 feels like a significant year.