Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal

Scott Collins has found life beyond “The Walking Dead.”

Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.

Blockgraph and The Trade Desk partner to help advertisers activate first-party data and deliver targeted ads across convergent TV platforms.

Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way

As advertisers increasingly prioritize audience-first media strategies, the cross-platform TV industry is dealing with a “perfect storm” of challenges around identity and privacy. Explore the latest in identity and cookie alternatives, and the growing importance of privacy in an audience-first world.