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Posted on 
May 27, 2021

Blockgraph Plans to Integrate its Technology and Tools with The Trade Desk

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Convergent TV
IDoS
Cross-Platform Addressability
Company

Blockgraph recently announced plans to activate data through The Trade Desk’s platform to deliver targeted ads across TV platforms and digital channels.

The Current caught up with Jason Manningham, the CEO of Blockgraph, to talk about the anticipated partnership, and why it would be a big deal for both broadcasters and brands. This interview has been edited for brevity and clarity.

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