October 15, 2021
Blockgraph Is Launching A Clean Room For TV Ad Measurement
Data clean rooms are secure – that’s the whole point.
But they’re not always flexible or scalable, said Jason Manninghan, CEO of advanced TV data platform Blockgraph, which is jointly owned by Comcast, Charter and ViacomCBS.
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AdExchanger: "Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions"
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
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Blockgraph’s Instant Audiences Offers Relief from Ad Tech Complexity
‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham.
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Advertisers can now find CTV audiences with a new agentic AI chatbot
A new, agentic AI chatbot is helping advertisers find actionable, targeted audiences on connected TV (CTV) within minutes, cutting out the friction that’s long plagued data collaboration.
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