Blockgraph’s Jason Manningham to Speak in AdWeek Webinar on TV Audiences
Thursday, March 4, 2021 at 1pm ET
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Who and What:
Blockgraph CEO, Jason Manningham, will join TVSquared President Jo Kinsella on the topic of "Reaching the Total Audience on TV: The Power of Cross-Platform Advertising" for a live AdWeek webinar.
The pandemic accelerated the transformation of both TV viewership and TV advertising. Both buyers and sellers need to come up with solutions to reach the total audience across all forms of TV, from linear to OTT/CTV. Bringing linear and digital TV together drives efficiency and scale for all advertisers. OTT/CTV is opening up a pathway for new types of TV advertisers, while more traditional advertisers lean in to launch true cross-platform TV campaigns.
Topics that will be covered include:
- Solving the challenge of cross-platform TV measurement
- The role of identity in connecting all parts of the TV ecosystem
- Use cases for cross-platform TV ad campaigns