Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.

First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI

On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.