Next|TV: “TVSquared, Blockgraph Team Up on Cross-Channel Measurement”
TV measurement and attribution firm TVSquared and Blockgraph, which securely connects data providers and users, said they are working together to provide omni-channel TV measurement and attribution capabilities.
Since the onset of COVID-19, it's been more important than ever for marketers to be able to figure out how effective their advertising spending is. Historically, the process of securely combining data sets about viewership with outcomes information has been filled with friction and expense.
Working together, TVSquared and Blockgraph said they aim to make the process simpler and more manageable without sacrificing control over the data and protecting privacy and security.
You Might Also Like
AdExchanger: "Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions"
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
Blockgraph’s Instant Audiences Offers Relief from Ad Tech Complexity
‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham.
Advertisers can now find CTV audiences with a new agentic AI chatbot
A new, agentic AI chatbot is helping advertisers find actionable, targeted audiences on connected TV (CTV) within minutes, cutting out the friction that’s long plagued data collaboration.