Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

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Spectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers.

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June 9, 2022

Blockgraph and FullThrottle Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements

Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning.

Blockgraph That Data

Introducing our inaugural “Blockgraph that Data” campaign

Cadent Integrates Blockgraph to Enable More Effective Targeting of Addressable TV Audiences For its Aperture Clients

The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

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Blockgraph and FullThrottle Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements

Blockgraph That Data

Cadent Integrates Blockgraph to Enable More Effective Targeting of Addressable TV Audiences For its Aperture Clients

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