Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

Posted on

June 30, 2021

Spectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers.

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Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

Blockgraph and the 4As Partner to Release New Research About the Power of Household Identity in the New TV Era

Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers

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Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers

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