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June 30, 2021

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

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Spectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers.

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June 30, 2021
Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution With TVSquared And Blockgraph

Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns

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June 9, 2021
Blockgraph Appoints Media And Advertising Veteran Scott Collins As EVP Of Client Partnerships And Sales Strategy

Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal

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May 7, 2021
Blockgraph and the Trade Desk Announce Integration Plan to Securely Activate First-Party Data Via Unified ID 2.0 Across Convergent TV Platforms

Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way

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April 21, 2021
Blockgraph’s Jason Manningham to Speak at the Advanced Advertising Summit

Blockgraph CEO, Jason Manningham, will join industry colleagues to discuss how the TV industry can maintain brand safety while achieving better targeting, measurement, attribution and privacy protection.

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March 4, 2021
AdExchanger: "Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions"

Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.

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Press Releases

June 30, 2021

Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution With TVSquared And Blockgraph

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June 30, 2021

TVSquared, Blockgraph Provide Attribution for Spectrum Reach

TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.

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June 10, 2021

Blockgraph Appoints Media And Advertising Veteran Scott Collins As EVP Of Client Partnerships And Sales Strategy

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June 10, 2021

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Scott Collins Joins Blockgraph as EVP, Client Partnerships and Sales Strategy

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May 27, 2021

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