TVSquared, Blockgraph Provide Attribution for Spectrum Reach
Blockgraph’s Identity Operating System enables privacy-compliant data collection for TV. The system Blockgraph and TVSquared have devised gives advertisers the measurement they want while retaining control of their data, which is securely hosted within their own environment without using a third-party matching partner.
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AdExchanger: "Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions"
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
Blockgraph’s Instant Audiences Offers Relief from Ad Tech Complexity
‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham.
Advertisers can now find CTV audiences with a new agentic AI chatbot
A new, agentic AI chatbot is helping advertisers find actionable, targeted audiences on connected TV (CTV) within minutes, cutting out the friction that’s long plagued data collaboration.