January 25, 2022

Video: Travis Scoles, SVP, Advanced Advertising, ViacomCBS - Blockgraph Beet.TV Leadership Series

Blockgraph
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Convergent TV
Cross-Platform Measurement
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In this video interview, Travis Scoles SVP, Advanced Advertising at ViacomCBS, discusses the data, technology, and measurement innovations that are addressing the challenges of media fragmentation across the convergent TV landscape.

This video is part of the Blockgraph Beet.TV Leadership Series, “Arriving at Your Audience: Why Direct-to-Household Connectivity Is Critical for TV Advertisers.“

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