Barriers to using data to build audience profiles and segments for TV, including the cost and time involved with third-party data matching.
“The purpose of thinking about the future is not to predict it but to raise people’s hopes." -Freeman Dyson
2022 feels like a significant year.
January 10, 2023
December 21, 2022
December 15, 2022
With more data available than ever before, attention should be better monetized.
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