Barriers to using data to build audience profiles and segments for TV, including the cost and time involved with third-party data matching.
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Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
July 10, 2024
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.