How a new data-driven TV ad product from Blockgraph aims to harmonize varied data feeds
Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant.
Blockgraph Announces Launch of GraphPort
New Technology Solution Will Facilitate Interoperability Across Identity Solutions for Advertisers, Publishers and TV Distributors
2023 Predictions
“The purpose of thinking about the future is not to predict it but to raise people’s hopes." -Freeman Dyson
2022 Predictions Recap
2022 feels like a significant year.
TV Deserves More Ad Spend
With more data available than ever before, attention should be better monetized.
Let’s Talk About Match Rates
We are rapidly approaching a make-or-break moment for marketers.
Blockgraph Kantar Partnership Elevates Convergent TV Measurement Capabilities
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement
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