Identity Operating System (IDoS)

The foundational identity layer that enables secure connectivity for identifiers, audiences, and data silos in the rapidly evolving TV ecosystem.

Benefits

Blockgraph simplifies the operational complexity of targeting and measuring convergent TV audiences at scale, while empowering partners to retain full control over their data.

How it Works

Blockgraph’s IDoS enables the secure interchange of audience intelligence, streamlining the development of audience-based advertising solutions.

Blockgraph identity layer for participants without subscriber level data

Empowers brands to find, reach, and measure audiences across all TV touchpoints in connected homes
Facilitates direct, permissioned data collaboration with trusted partners at unmatched speed and scale
Allows data owners to manage their privacy commitments and data confidentiality requirements

How it Works

Blockgraph’s identity layer is generated from one of the industry’s largest sources of fully deterministic cross-platform identity data built exclusively for omnichannel TV and premium video advertising.

With Household Account Data

Blockgraph identity layer for participants with household data

STEP 1: CONNECT
‍Once installed, and after data has been loaded to your private Node, Blockgraph’s software establishes connectivity with Blockgraph’s identity layer by assigning each record a unique encryption value which is used to deterministically assign a common persistent pseudonymous household identifier. This encryption all happens locally within each participant’s own private node.

STEP 2: ASSIGN
After a Blockgraph ID has been assigned, our software will remove any automatically unencrypted data from your private node, adding further protections.

STEP 3: COLLABORATE
This identifier can then be used to work with other network participants without exposing any unencrypted data with anyone, even Blockgraph.

STEP 4: MANAGE
At the same time, you can use Blockgraph’s APIs or data refresh services to manage consents and opt-outs, remove users and/or data from the system, and enforce your policies throughout the Blockgraph platform.

Without Subscriber Level Data

STEP 1: CONNECT
When working with identity partners, our platform allows connectivity by using Blockgraph’s secure peer-to-peer matching to compare encrypted and hashed identity signals in order to facilitate identity resolution and provision Blockgraph IDs that participants can apply to their cross-channel advertising efforts.

STEP 2: PARTNER ID LOOKUP
JASON, NEED COPY HERE TO DESCRIBE THIS STEP

STEP 3: ID PARTNER ENABLEMENT
Identity resolution can be performed in batches or in real-time via authentication APIs - all supported by automation and a scalable and secure backend.