The Identity Foundation: Laying the Groundwork for Smarter TV Strategy

June 5, 2025

This 4As webinar explores how household identity is emerging as a foundational layer in the modern TV landscape.

Blockgraph and the 4As Partner to Release New Research About the Power of Household Identity in the New TV Era

April 14, 2025

Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts

Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers

February 27, 2025

New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner

Blockgraph, VideoAmp partner to tie TV ads to sales data

February 26, 2025

Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.

2024 Predictions Recap | Blockgraph's Jason Manningham

December 13, 2024

In this recap video, Jason revisits his 2024 predictions to explore what happened, what surprised us, and what it all means for the future of ad tech.

Next in Media with Jason Manningham, CEO of Blockgraph

October 22, 2024

Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.