July 10, 2024
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
Deal will enable advertising to plan audience-based linear TV campaigns programmatically
May 6, 2024
List recognizes the top agencies, tech providers, and strategic partners handpicked by the AdExchanger editorial team.
January 12, 2024
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV