October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
July 10, 2024
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
Deal will enable advertising to plan audience-based linear TV campaigns programmatically
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