2022 feels like a significant year.
With more data available than ever before, attention should be better monetized.
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement
Introducing our inaugural “Blockgraph that Data” campaign
The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape
The company’s broad industry support reflected in new appointments.
Watch a replay of the TVOT Live! 2022 panel session "Advanced Ad Targeting and Data"