This 4As webinar explores how household identity is emerging as a foundational layer in the modern TV landscape.
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
Inside the Upfronts’ measurement and attribution transformation