The Identity Foundation: Laying the Groundwork for Smarter TV Strategy
As screens multiply and connections blur, campaigns demand more than impressions—they require identity strategies built to withstand fragmentation, signal loss, and shifting privacy expectations. Yet many current approaches weren’t designed for the realities of shared viewing, cross-platform execution, or outcome-based measurement.
This webinar explores how household identity is emerging as a foundational layer in the modern TV landscape—helping unify planning, improve measurement, and drive stronger results.
First, a short overview of the 4As and Blockgraph’s new research, “Reconvening in the Home: The Power of Household Identity in the New TV Era,” followed by a panel discussion with industry experts expanding on the report’s key themes.
Panelists:
Jason Manningham, CEO and Co-Founder, Blockgraph
Carmela Fournier, VP & GM of Data, Comcast Advertising
Michael Vinson, PhD, Chief Research Officer, Comscore
Moderator:
Ashwini Karandikar, EVP, Media, Tech & Data, 4As
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