Household Identity

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April 14, 2021

Why TV Advertising Needs its Own Identity Operating System

As the TV advertising business races to embrace digital-like tactics, we need to find a way to establish a convergent TV advertising marketplace that works for everybody.

Press Releases

April 7, 2021

Leading Industry Participants Launch New Initiative Exploring The Future Of The U.S. Data-driven TV Ecosystem

Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace

In the News

April 7, 2021

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.