Posted on 
April 7, 2021

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

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As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative.  The TV Data Initiative is a new industry program designed to help the television industry –  advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.

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March 4, 2021
AdExchanger: "Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions"

Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.

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September 17, 2020
Next|TV: “TVSquared, Blockgraph Team Up on Cross-Channel Measurement”

TVSquared and Blockgraph are working together to provide omni-channel TV measurement and attribution capabilities.

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September 17, 2020
TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

This partnership will transform the way the industry thinks about using data to best support the cross-platform advertising ecosystem.

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