‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham.
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
Watch Blockgraph CEO Jason Manningham unveil Instant Audiences — describe who you want to reach and get activation-ready TV audiences in minutes.
For all the talk about audience targeting in the streaming era, one truth is hiding in plain sight: all media is becoming localized media.
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
AdExchanger spotlights how Blockgraph OnDemand is powering a wave of local TV advertising—bringing enterprise-grade data tools to small and mid-sized businesses.
Why Comcast’s new Signal Authentication Service is a game changer for TV