Blockgraph's Jason Manningham to speak at Go Addressable 2021: Advancing the Future of Television
Blockgraph’s Jason Manningham to Speak at Go Addressable 2021: Advancing The Future of Television
Wednesday, November 3, 2021 @2PM (EST)
Register for Go Addressable 2021: Advancing the Future of Television here
Who and What:
Panel Session: ADDRESSABLE TECH | Ready for Primetime
This panel will focus on the enormous strides made in addressable technology and interoperability across all TV platforms. These include addressable automation and self-service platforms through aggregation, signal upgrades, watermarking, digital ad serving and dashboards. How this technology and workflow makes it easier for buyers and sellers to plan, package and execute addressable campaigns. It will also explore technology’s impact on audience segment targeting and reporting.
Jason Manningham, Blockgraph
Bruce Anderson, INVIDI
Tony Katsur, IAB Tech Lab
David Porter, Canoe Ventures
Jamie Power, Cadent
Sara Wallace, FreeWheel
Addressable TV represents one of the most significant shifts in advertising in decades, providing a more effective, accountable and optimizable ad experience for everyone in the media ecosystem. Join the inaugural virtual event to learn from industry experts as they provide a comprehensive overview on how to master the present and future addressable TV space.