August 16, 2021
Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.
June 30, 2021
It's done in partnership with Blockgraph and TVSquared
TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.
June 9, 2021
Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.
Scott Collins has found life beyond “The Walking Dead.”
May 27, 2021
The move would streamline advertising across all TV platforms, explains the Blockgraph CEO
As 2021 Ends, Predictions For The TV Industry In 2022
The new “clean room on demand” service will fuel the next generation of privacy-focused TV advertising analytics
How Precision And Privacy Can Coexist Safely In An Open TV Ecosystem
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