April 7, 2021
As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.
Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace
March 15, 2021
Lessons from tech titans on web tracking- and how they can be applied to the television industry.
March 8, 2021
While TV is moving in the right direction, how can we jump-start our progress?
March 4, 2021
Blockgraph CEO Jason Manningham joins TVSquared President Jo Kinsella for a live AdWeek webinar.
Blockgraph has struck a deal with U.S. consumer insights company TransUnion for a focus on identity data and solutions.
Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal
Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way
Blockgraph CEO, Jason Manningham, will join industry colleagues to discuss how the TV industry can maintain brand safety while achieving better targeting, measurement, attribution and privacy protection.
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
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