Newsroom

Company updates, industry perspective, and media coverage.
‍Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.

Select a tag
Select a tag
Audience Creation Reimagined
Close To Home
Company
Convergent TV
Cross-Platform Addressability
Cross-Platform Measurement
Data Matching
Featured
First-Party Data
From Exposures to Outcomes
Geography As Strategy
Household Identity
Insight
Proximity Intelligence
Strategic Audience Development
Video
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Press Releases
Press Releases
November 1, 2022

Blockgraph Kantar Partnership Elevates Convergent TV Measurement Capabilities

Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement

Company
Convergent TV
Cross-Platform Measurement
Press Releases
Featured
 | 
Press Releases
October 17, 2022

Ampersand and Blockgraph Partner with Acxiom To Drive Seamless Multiscreen TV Activations

New relationship offers accuracy and responsiveness for audience-driven multiscreen TV campaigns

Convergent TV
Data Matching
Household Identity
Press Releases
Press Releases
June 9, 2022

Blockgraph and FullThrottle Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements

Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning.

Cross-Platform Addressability
Insight
Insight
May 16, 2022

Blockgraph That Data

Introducing our inaugural “Blockgraph that Data” campaign

Company
Insight
Press Releases
Press Releases
April 27, 2022

Cadent Integrates Blockgraph to Enable More Effective Targeting of Addressable TV Audiences For its Aperture Clients

The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape

Company
Cross-Platform Addressability
Convergent TV
Press Releases
Featured
 | 
Press Releases
April 6, 2022

Blockgraph Announces Elevation of Charter’s David Kline to Chairman of The Board of Directors and Appointment of Comcast Advertising’s Mark McKee as a Member of The Board

The company’s broad industry support reflected in new appointments.

Company
Featured
Convergent TV
Videos
Videos
January 25, 2022

Video: Travis Scoles, SVP, Advanced Advertising, ViacomCBS - Blockgraph Beet.TV Leadership Series

In this video interview, ViacomCBS' Travis Scoles discusses innovations addressing media fragmentation.

Convergent TV
Cross-Platform Measurement
Video
Insight

No results found

Try a different category and check back soon for more content.