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May 31, 2024
5 minutes with Jason Manningham
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
Company
Cross-Platform Addressability
Household Identity

May 13, 2024
Jason Manningham featured on the Trade Desk’s podcast
Inside the Upfronts’ measurement and attribution transformation
Convergent TV
Household Identity
Cross-Platform Measurement

March 11, 2024
Revolutionizing Connected Home Advertising: How First-Party Data is Pioneering a New Era in Advanced Audience Solutions
Why Comcast’s new Signal Authentication Service is a game changer for TV
First-Party Data
Household Identity
Company
Cross-Platform Measurement
Strategic Audience Development

January 12, 2024
tvScientific And Blockgraph Announce Partnership To Enable First Party Data Activation For Direct-To-Consumer Advertisers
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
Company
Convergent TV
Cross-Platform Addressability
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