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In the News
In the News
May 6, 2024

Blockgraph named 2024 Top 50 Programmatic Power Player by AdExchanger

List recognizes the top agencies, tech providers, and strategic partners handpicked by the AdExchanger editorial team.

Company
Insight
Insight
March 11, 2024

Revolutionizing Connected Home Advertising: How First-Party Data is Pioneering a New Era in Advanced Audience Solutions

Why Comcast’s new Signal Authentication Service is a game changer for TV

First-Party Data
Household Identity
Company
Cross-Platform Measurement
Strategic Audience Development
Press Releases
Featured
 | 
Press Releases
January 12, 2024

tvScientific And Blockgraph Announce Partnership To Enable First Party Data Activation For Direct-To-Consumer Advertisers

New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV

Company
Convergent TV
Cross-Platform Addressability
In the News
In the News
January 11, 2024

tvScientific Working With Blockgraph To Share DTC Clients’ First-Party Data

Direct-to-DSP integration aids targeting, audience optimization

Company
Convergent TV
Cross-Platform Addressability
Insight
Insight
December 20, 2023

Vision 2024: How TV Triumphs in the Next Media Evolution

What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?

Company
Convergent TV
Cross-Platform Addressability
Insight
In the News
In the News
December 18, 2023

10 marketers weigh in on what’s in store for 2024

The Current spoke with 10 advertising executives about their biggest predictions for the new year.

Convergent TV
Insight
Insight
December 18, 2023

2023 Predictions Recap

Getting predictions right in an era where the only constant is rapid change often feels like a fool's errand.

Convergent TV
Cross-Platform Measurement
Insight

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