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Press Releases
Featured
 | 
Press Releases
May 15, 2024

tvbeat Adopts Blockgraph To Power Programmatic Execution For Audience-Based Linear TV Advertising

Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future

Company
First-Party Data
In the News
In the News
May 15, 2024

Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning

Deal will enable advertising to plan audience-based linear TV campaigns programmatically

Company
In the News
In the News
May 13, 2024

Jason Manningham featured on the Trade Desk’s podcast

Inside the Upfronts’ measurement and attribution transformation

Convergent TV
Identity
Cross-Platform Measurement
In the News
In the News
May 6, 2024

Blockgraph named 2024 Top 50 Programmatic Power Player by AdExchanger

List recognizes the top agencies, tech providers, and strategic partners handpicked by the AdExchanger editorial team.

Company
Insight
Insight
March 11, 2024

Revolutionizing Connected Home Advertising: How First-Party Data is Pioneering a New Era in Advanced Audience Solutions

Why Comcast’s new Signal Authentication Service is a game changer for TV

First-Party Data
Identity
Company
Cross-Platform Measurement
Strategic Audience Development
Press Releases
Featured
 | 
Press Releases
January 12, 2024

tvScientific And Blockgraph Announce Partnership To Enable First Party Data Activation For Direct-To-Consumer Advertisers

New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV

Company
Convergent TV
Cross-Platform Addressability
In the News
In the News
January 11, 2024

tvScientific Working With Blockgraph To Share DTC Clients’ First-Party Data

Direct-to-DSP integration aids targeting, audience optimization

Company
Convergent TV
Cross-Platform Addressability

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