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Insight
Insight
August 6, 2024

The Olympics Proved TV’s Not Going Back

Once again, The Olympics has demonstrated the pinnacle of human achievement and the indomitable spirit of athletes who’ve sacrificed so much to compete on the world’s biggest stage.

Convergent TV
First-Party Data
Insight
Press Releases
Featured
 | 
Press Releases
July 10, 2024

Datavant and Blockgraph Establish Partnership to Improve Measurement for Healthcare Advertising

Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes

Company
Cross-Platform Measurement
In the News
In the News
July 10, 2024

Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy

Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.

Company
Cross-Platform Measurement
In the News
In the News
May 31, 2024

5 minutes with Jason Manningham

Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.

Company
Cross-Platform Addressability
Household Identity
Press Releases
Featured
 | 
Press Releases
May 15, 2024

tvbeat Adopts Blockgraph To Power Programmatic Execution For Audience-Based Linear TV Advertising

Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future

Company
First-Party Data
In the News
In the News
May 15, 2024

Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning

Deal will enable advertising to plan audience-based linear TV campaigns programmatically

Company
In the News
In the News
May 13, 2024

Jason Manningham featured on the Trade Desk’s podcast

Inside the Upfronts’ measurement and attribution transformation

Convergent TV
Household Identity
Cross-Platform Measurement

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