This practical guide unpacks the importance of household identity for brands and agencies navigating today’s fragmented, privacy-first landscape.

Inside, you’ll uncover:

• Why household strategies are increasingly
  essential
• How to navigate privacy regulation and
  signal loss
• Approaches to identity resolution across
  platforms
• Steps to build and activate a household
  identity strategy

Get actionable insights to make household identity a core part of your identity strategy.

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