Blockgraph OnDemand

Reconvening in the Home

The Power of Household Identity in the New TV Era

This practical guide unpacks the importance of household identity for brands and agencies navigating today’s fragmented, privacy-first landscape.

Inside, you’ll uncover:

  • Why household strategies are increasingly
    essential
  • How to navigate privacy regulation and
    signal loss
  • Approaches to identity resolution across
    platforms
  • Steps to build and activate a household
    identity strategy

Get actionable insights to make household identity a core part of your identity strategy.

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