Generative Search Has a Blind Spot. Here's What Agencies Need to Fill It.
Generative search is transforming discovery — but it can't see the physical world. Blockgraph CEO Jason Manningham on the gap agencies need to close.
The Closest Household Is the Most Valuable Household
Proximity is one of the most consistent drivers of advertising performance across categories and channels. In a new report from Blockgraph and the 4As, the households closest to your locations are the most likely to convert. Here's the framework for planning around them.
Blockgraph and 4As Validate Proximity as Core Driver of Advertising Performance
Joint report calls on agencies to move beyond audience segments and focus on households most likely to convert based on proximity to real world locations
Closing the Gap Between Political Data and TV Activation
How one platform reduces political TV audience activation from days to minutes — with household-level accuracy.
From Identity to Intelligence: Why Real-World Context Matters More Than Ever
How identity becomes actionable when paired with real-world proximity and household context.
New Blockgraph Launch Enables Faster Custom Audience Targeting for Political Campaigns Across TV in Advance of the 2026 Midterm Cycle
Near real time capabilities give agencies more precise planning, activation, and measurement using political geographies and first-party data
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