May 5, 2021
As advertisers increasingly prioritize audience-first media strategies, the cross-platform TV industry is dealing with a “perfect storm” of challenges around identity and privacy. Explore the latest in identity and cookie alternatives, and the growing importance of privacy in an audience-first world.
April 21, 2021
Blockgraph CEO, Jason Manningham, will join industry colleagues to discuss how the TV industry can maintain brand safety while achieving better targeting, measurement, attribution and privacy protection.
May 7, 2021
Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way
April 23, 2021
March 28, 2021
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
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