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June 30, 2021

TVSquared, Blockgraph Provide Attribution for Spectrum Reach

TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.

Blockgraph Appoints Media And Advertising Veteran Scott Collins As EVP Of Client Partnerships And Sales Strategy

Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal

In the News

June 9, 2021

Scott Collins Joins Blockgraph as EVP, Client Partnerships and Sales Strategy

Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.

In the News

June 9, 2021

Scott Collins Joins Blockgraph as Exec VP, Client Partnerships and Sales Strategy

Scott Collins has found life beyond “The Walking Dead.”

In the News

May 27, 2021

Blockgraph Plans to Integrate its Technology and Tools with The Trade Desk

The move would streamline advertising across all TV platforms, explains the Blockgraph CEO

Blockgraph and the Trade Desk Announce Integration Plan to Securely Activate First-Party Data Via Unified ID 2.0 Across Convergent TV Platforms

Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way

In the News

May 7, 2021

Blockgraph Links Up With The Trade Desk To Bring UID 2.0 To Convergent TV

Blockgraph and The Trade Desk partner to help advertisers activate first-party data and deliver targeted ads across convergent TV platforms.