New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.
In this recap video, Jason revisits his 2024 predictions to explore what happened, what surprised us, and what it all means for the future of ad tech.
Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.
Jason Manningham and Mike Shields discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
