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Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy

Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.

Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes

Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.

Deal will enable advertising to plan audience-based linear TV campaigns programmatically

Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future

List recognizes the top agencies, tech providers, and strategic partners handpicked by the AdExchanger editorial team.

Why Comcast’s new Signal Authentication Service is a game changer for TV