May 27, 2021
The move would streamline advertising across all TV platforms, explains the Blockgraph CEO
April 14, 2021
As the TV advertising business races to embrace digital-like tactics, we need to find a way to establish a convergent TV advertising marketplace that works for everybody.
April 7, 2021
As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.
Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace
June 30, 2021
Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns
June 10, 2021
Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal
May 7, 2021
Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way
April 23, 2021
Blockgraph CEO, Jason Manningham, will join industry colleagues to discuss how the TV industry can maintain brand safety while achieving better targeting, measurement, attribution and privacy protection.
March 28, 2021
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
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