April 14, 2021
As the TV advertising business races to embrace digital-like tactics, we need to find a way to establish a convergent TV advertising marketplace that works for everybody.
April 7, 2021
As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.
Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace
March 28, 2021
Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.
TVSquared and Blockgraph are working together to provide omni-channel TV measurement and attribution capabilities.
This partnership will transform the way the industry thinks about using data to best support the cross-platform advertising ecosystem.
