August 6, 2024
Once again, The Olympics has demonstrated the pinnacle of human achievement and the indomitable spirit of athletes who’ve sacrificed so much to compete on the world’s biggest stage.
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
January 12, 2024
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 20, 2023
What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?
December 18, 2023
The Current spoke with 10 advertising executives about their biggest predictions for the new year.
July 10, 2024
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
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