‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham.
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
Watch Blockgraph CEO Jason Manningham unveil Instant Audiences — describe who you want to reach and get activation-ready TV audiences in minutes.
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
AdExchanger spotlights how Blockgraph OnDemand is powering a wave of local TV advertising—bringing enterprise-grade data tools to small and mid-sized businesses.
This 4As webinar explores how household identity is emerging as a foundational layer in the modern TV landscape.
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts