May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
January 12, 2024
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 20, 2023
What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?
September 21, 2023
In the latest example of the upending of the traditional TV model, Charter decided if you can’t beat them, join them.
June 28, 2023
Blockgraph and NBCUniversal today announced a new partnership to optimize first-party data activation for the media and entertainment industry.
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
July 10, 2024
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future