Why Targeting And Identity Protection Are Not Mutually Exclusive

August 24, 2021

How Precision And Privacy Can Coexist Safely In An Open TV Ecosystem

Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution With TVSquared And Blockgraph

June 30, 2021

Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns

Blockgraph Appoints Media And Advertising Veteran Scott Collins As EVP Of Client Partnerships And Sales Strategy

June 10, 2021

Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal

Blockgraph and the Trade Desk Announce Integration Plan to Securely Activate First-Party Data Via Unified ID 2.0 Across Convergent TV Platforms

May 7, 2021

Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way

Blockgraph’s Jason Manningham to Speak at the Advanced Advertising Summit

April 23, 2021

Blockgraph CEO, Jason Manningham, will join industry colleagues to discuss how the TV industry can maintain brand safety while achieving better targeting, measurement, attribution and privacy protection.

AdExchanger: "Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions"

March 28, 2021

Through the partnership, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired.