March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
June 28, 2023
Blockgraph and NBCUniversal today announced a new partnership to optimize first-party data activation for the media and entertainment industry.
The collaboration looks to bring efficiency, fidelity and safety to the ever-changing TV landscape
December 1, 2021
In this interview, Effectv's John Brauer discusses the deeper analysis facilitated by DoubleBlock
November 8, 2021
In this video, Dentsu's Brad Stockton talks about fragmentation in the connected TV environment
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
July 10, 2024
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
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