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January 10, 2022
Blockgraph Announces Partnership with Catalina for Enhanced Targeting and Measurement Capabilities Across Convergent TV
The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping decisions
Convergent TV
Cross-Platform Measurement
January 7, 2022
Blockgraph's Aleck Schleider to Speak at TVOT Live! 2022
Blockgraph CRO Aleck Schleider joins industry colleagues to discuss data-driven ad targeting across convergent TV.
Company
Convergent TV
Cross-Platform Addressability
December 22, 2021
2022 Predictions
As 2021 Ends, Predictions For The TV Industry In 2022
Company
Convergent TV
Cross-Platform Addressability
Featured
Insight
December 20, 2021
Video: Dave Campanelli, EVP, Chief Investment Officer, Horizon Media - Blockgraph Beet.TV Leadership Series
In this video, Horizon Media's Campanelli shares insights on measurement across connected TV.
Cross-Platform Measurement
Convergent TV
Video
Insight
December 8, 2021
Video: Pooja Midha, Chief Operating Officer, Comcast Advertising - Blockgraph Beet.TV Leadership Series
In this interview, Comcast Advertising's Pooja Midha discusses the importance of data quality and security for CTV.
Convergent TV
Company
Video
Insight
December 1, 2021
Video: John Brauer, VP, Insights & Analytics, Effectv - Blockgraph Beet.TV Leadership Series
In this interview, Effectv's John Brauer discusses the deeper analysis facilitated by DoubleBlock
Cross-Platform Measurement
Strategic Audience Development
Video
Insight
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