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Press Releases
Press Releases
August 16, 2021

TV Data Initiative Announces Expert Advisory Group

Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.

Company
Convergent TV
Household Identity
In the News
In the News
June 30, 2021

TVSquared, Blockgraph Provide Attribution for Spectrum Reach

TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.

Cross-Platform Measurement
Company
In the News
In the News
June 30, 2021

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

It's done in partnership with Blockgraph and TVSquared

Company
Cross-Platform Measurement
Press Releases
Featured
 | 
Press Releases
June 30, 2021

Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution With TVSquared And Blockgraph

Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns

Company
Cross-Platform Measurement
In the News
In the News
June 9, 2021

Scott Collins Joins Blockgraph as EVP, Client Partnerships and Sales Strategy

Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.

Company
In the News
In the News
June 9, 2021

Scott Collins Joins Blockgraph as Exec VP, Client Partnerships and Sales Strategy

Scott Collins has found life beyond “The Walking Dead.”

Company
Press Releases
Featured
 | 
Press Releases
June 9, 2021

Blockgraph Appoints Media And Advertising Veteran Scott Collins As EVP Of Client Partnerships And Sales Strategy

Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal

Company

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