Company updates, industry perspective, and media coverage.Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
There’s no shortage of new ways to connect with customers. Here are the 5 technologies we think will have the biggest impact.
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
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