Company updates, industry perspective, and media coverage.Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.
New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.
The system is finally ready for a broader push into the TV ad industry, said Blockgraph CEO Jason Manningham.
Blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads.
Video: Blockgraph CEO Jason Manningham on how Blockgraph removes barriers to data-driven TV advertising.
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
There’s no shortage of new ways to connect with customers. Here are the 5 technologies we think will have the biggest impact.
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
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