Company updates, industry perspective, and media coverage.Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.
There’s no shortage of new ways to connect with customers. Here are the 5 technologies we think will have the biggest impact.
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
Try a different category and check back soon for more content.
