Company updates, industry perspective, and media coverage.Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.
The system is finally ready for a broader push into the TV ad industry, said Blockgraph CEO Jason Manningham.
Blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads.
Video: Blockgraph CEO Jason Manningham on how Blockgraph removes barriers to data-driven TV advertising.
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
There’s no shortage of new ways to connect with customers. Here are the 5 technologies we think will have the biggest impact.
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
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