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Company updates, industry perspective, and media coverage.
‍Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.

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Press Releases
Featured
 | 
Press Releases
February 27, 2025

Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers

New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner

Company
Cross-Platform Measurement
First-Party Data
Identity
In the News
In the News
February 26, 2025

Blockgraph, VideoAmp partner to tie TV ads to sales data

Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.

Company
Cross-Platform Measurement
First-Party Data
Identity
Insight
Featured
 | 
Insight
December 17, 2024

2025: Full Speed Ahead for the New TV Industry

Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.

Convergent TV
Cross-Platform Addressability
Cross-Platform Measurement
First-Party Data
Identity
Videos
Videos
December 13, 2024

2024 Predictions Recap

In this recap video, Jason revisits his 2024 predictions to explore what happened, what surprised us, and what it all means for the future of ad tech.

Company
Convergent TV
First-Party Data
Video
Insight
Videos
Videos
November 12, 2024

Next in Media with Michael Guth, SVP Marketing, Spectrum Reach

Michael Guth joins Mike Shields to discuss how small businesses are navigating the CTV landscape.

Convergent TV
First-Party Data
Video
Cross-Platform Measurement
Insight
Videos
Videos
October 29, 2024

Next in Media with Mike Treon, Head of CTV & Video, PMG

Treon unpacks the unique hurdles that brands face with CTV and shares how they are navigating this evolving space.

Convergent TV
First-Party Data
Cross-Platform Measurement
Video
Insight
Videos
Featured
 | 
Videos
October 22, 2024

Next in Media with Jason Manningham, CEO of Blockgraph

Jason and Mike discuss how Blockgraph is helping both large and small advertisers navigate the fragmented video landscape.

Company
Convergent TV
First-Party Data
Video
Insight

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