Those Local TV Ads You’re Seeing? A Lot Of Them Are Using Blockgraph’s Data Onboarding
AdExchanger spotlights how Blockgraph OnDemand is powering a wave of local TV advertising—bringing enterprise-grade data tools to small and mid-sized businesses.
Blockgraph Builds on OnDemand Platform Success with Launch of Collaborative Insights and Geo-Based Audiences
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
The Identity Foundation: Laying the Groundwork for Smarter TV Strategy
This 4As webinar explores how household identity is emerging as a foundational layer in the modern TV landscape.
Blockgraph and the 4As Partner to Release New Research About the Power of Household Identity in the New TV Era
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
Blockgraph, VideoAmp partner to tie TV ads to sales data
Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.
2025: Full Speed Ahead for the New TV Industry
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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