Newsroom

Company updates, industry perspective, and media coverage.
‍Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.

Select a tag
Select a tag
Audience Creation Reimagined
Close To Home
Company
Convergent TV
Cross-Platform Addressability
Cross-Platform Measurement
Data Matching
Featured
First-Party Data
From Exposures to Outcomes
Geography As Strategy
Household Identity
Insight
Proximity Intelligence
Strategic Audience Development
Video
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Press Releases
Featured
 | 
Press Releases
May 7, 2026

Blockgraph and 4As Validate Proximity as Core Driver of Advertising Performance

Joint report calls on agencies to move beyond audience segments and focus on households most likely to convert based on proximity to real world locations

Company
Convergent TV
Household Identity
Strategic Audience Development
Insight
Insight
April 20, 2026

Closing the Gap Between Political Data and TV Activation

How one platform reduces political TV audience activation from days to minutes — with household-level accuracy.

Convergent TV
First-Party Data
Insight
Insight
Insight
April 15, 2026

From Identity to Intelligence: Why Real-World Context Matters More Than Ever

How identity becomes actionable when paired with real-world proximity and household context.

Insight
Convergent TV
Household Identity
Press Releases
Featured
 | 
Press Releases
March 18, 2026

New Blockgraph Launch Enables Faster Custom Audience Targeting for Political Campaigns Across TV in Advance of the 2026 Midterm Cycle

Near real time capabilities give agencies more precise planning, activation, and measurement using political geographies and first-party data

Company
First-Party Data
Strategic Audience Development
Videos
Videos
February 9, 2026

From Idea to Audience in Minutes

See how a simple description turns into activation-ready household audiences built for TV.

Convergent TV
Video
Strategic Audience Development
Insight
Insight
October 30, 2025

The Mid-Funnel Didn’t Disappear. We Ignored It.

A funny thing is happening in marketing right now, at a pace we've never before experienced.

Strategic Audience Development
In the News
In the News
October 8, 2025

Blockgraph’s Instant Audiences Offers Relief from Ad Tech Complexity

‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham.

Company
Convergent TV
Strategic Audience Development

No results found

Try a different category and check back soon for more content.