Jason Manningham joins Mike Shields on the Next in Media Podcast
Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.
It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers
On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.
Blockgraph Announces Release of Blockgraph OnDemand, A Self-Serve First-Party Data Onboarding Solution
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
The Olympics Proved TV’s Not Going Back
Once again, The Olympics has demonstrated the pinnacle of human achievement and the indomitable spirit of athletes who’ve sacrificed so much to compete on the world’s biggest stage.
Datavant and Blockgraph Establish Partnership to Improve Measurement for Healthcare Advertising
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
5 minutes with Jason Manningham
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
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